🇦🇺 Worked sale example • A$499 ListDirectly launch fee • transparent costs • seller keeps control
Worked South Yarra example

Sell for A$1.55m and keep more of your own money.

This page models a sale of 66 Motherwell Street, South Yarra. The seller agrees on a target of A$1.50m, the property sells for A$1.55m, and ListDirectly coordinates the campaign, agent help, opens, portal advertising, auction and optional property-preparation services.

See the numbersSee the sale process
✓ A$499 platform fee✓ A$1,000 basic agent fee✓ A$10/open attendee✓ 10% upside-only success fee✓ Seller controls optional services
Default worked exampleA$33,900more retained from the same A$1.55m sale compared with the traditional model shown below.
ListDirectly total sale costsA$12,899
Traditional model total costsA$46,799
ListDirectly net before other statutory/tax costsA$1,537,101
Interactive cost example

Turn optional services on or off and see where every dollar goes.

Photography and the sale sign start on. Styling/furniture replacement and open-home cleaning start off. The default example assumes 50 total open-home attendees across four open days.

Campaign assumptions

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Open-home attendees50 people
ListDirectly open-home support fee: A$10 per attendee.
Number of open days4 opens
Used only if the A$250-per-open cleaning option is enabled.
Professional photography — A$500Professional campaign photography.
Property styling / furniture replacement — A$5,000Store the owner’s furniture and stage the property with sale-ready furniture.
Cleaning before each open — A$250/openWith four opens this adds A$1,000 to both models.
Sale sign — A$400Professional on-site sale signage.
realestate.com.au campaign — A$4,000Illustrative portal advertising allowance used in both models.
Auctioneer — A$1,000Auction fee applied to both models.
Sale price: A$1,550,000  •  agreed benchmark: A$1,500,000  •  ListDirectly earns 10% of the A$50,000 achieved above the benchmark = A$5,000.
Side-by-side costs

Same house. Same sale price. Different cost model.

ListDirectly
A$12,899Total example selling costs
Traditional agency
A$46,799Total example selling costs
MORE LEFT FROM THE SAME SALEA$33,900Illustrative difference in total selling costs.
ListDirectly netA$1,537,101
Traditional netA$1,503,201
ListDirectly itemCost
ListDirectly listing feeA$499
Basic agent feeA$1,000
Open-home fee (50 × A$10)A$500
10% of amount above A$1.50mA$5,000
PhotographyA$500
Styling / furniture replacementOff
Open-home cleaningOff
Sale signA$400
realestate.com.au allowanceA$4,000
AuctioneerA$1,000
ListDirectly totalA$12,899
Traditional agency comparison: the agency commission is set at A$40,899 in this worked example — exactly A$28,000 more than the entire default A$12,899 ListDirectly cost. Photography, styling, cleaning, signage, portal advertising and auction costs are then applied equally to both models.
Traditional agent commissionA$40,899
Same selected campaign extrasA$5,900
Traditional totalA$46,799
What the seller actually does

Less admin. More control. The app coordinates the moving parts.

The seller can still step in at any point, but ListDirectly is designed to keep the jobs, people, documents, opens, buyers and money in one workflow.

A$4991. Start the listingVerify the owner and property, open the sale workspace and load the Australian state workflow.
Optional services2. Prepare the homeChoose photography, sign, styling, cleaning and other services. Use recommended providers or your own.
A$1,0003. Add agent supportUse a basic agent service for the human tasks you want covered without handing over the entire sale.
A$4,000 example4. Launch campaignAI prepares the campaign for publication through the eligible realestate.com.au / Domain publishing workflow.
A$10/head5. Run opensTrack open-home attendees, enquiries, saves and buyer interest from the same property record.
10% upside6. Beat the targetAt A$1.55m against a A$1.50m agreed benchmark, the performance component is A$5,000.
The point of the model

Pay for the work you need — not a large percentage simply because the property is valuable.

In this worked example, ListDirectly's fixed and performance-based fees reward a successful outcome while the seller keeps substantially more of the sale proceeds. Optional campaign services remain transparent and can be switched on or off.

  • The seller chooses the level of human help
  • The app coordinates the jobs and documents
  • Optional costs are visible before approval
  • The upside fee only applies above the agreed A$1.50m benchmark
  • The same external campaign costs are shown against both models
Default example

A$1.55m sold price

ListDirectly costs A$12,899 in the default worked example. The traditional model shown costs A$46,799. That leaves A$33,900 more from the same sale before other statutory, tax, finance and settlement costs.

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Illustrative example only: These figures are a marketing model, not a quote or guarantee. Portal advertising, agent fees, legal/conveyancing costs, statutory charges, tax, settlement adjustments and provider pricing vary. The A$40,899 traditional commission is an illustrative comparison selected for this example, not a claim that every Australian agency charges that amount.